June 30, 2008

• Endorse Me

  

  Lately, I've become acutely aware of celebrity product endorsement.  Jennifer Aniston carrying her "Smartwater" everywhere...I don't think Tiger Woods leaves home without a Nike "Swoosh" somewhere on his body....it's everywhere.  Here in the Chicago radio market, we've been listening to these amazingly dreamy commericals for Michigan, voiced by Tim Allen.  I gotta say, I think it's his best work.  Every time one of those radio commercials begin, and the soft sweet background music begins, Tim Allen has me wanting to pack my bags and move there.  Close your eyes, crank  up the volume and have a listen:

  http://www.michigan.org/Topics/Pure-Michigan-Ads/Default.aspx?TM&q=115&g=5

  MMmmmm.....heavenly.  I really need to go to Michigan.  I swear, those commericals are travel crack.  Anyhoo....

  Another radio ad recently playing is Matthew McConaughey for "BEEF" (as in, red, rare, medium rare, or however you like it.)  I guess his Texas roots naturally brought him this endorsement...it seems very fitting...but it's this ad, and the recent picture of Jessica Simpson and her t-shirt that got me really thinking. 

  

  We very much tend to relate aspects of the product to the celebrity endorsing them.  Matteo is manly, meaty, grunt grunt, right?...from the tough guy cowboy state!  Jennifer Aniston must be healthy....and smart...she drinks bottled water to keep her figure looking slim and fit....right?  And Jessica....well, she's talking about food, right?  ....There are hundreds of celebrity endorsements out there casting an image onto the celebrity, and vice versa.  Sometimes in a good light...sometimes....not.  Howie Long for Chevy.  Beyonce for L'Oreal.  Kirstie Alley for Jenny Craig.  Celine Dion for Crysler.  Justin Timberlake and McDonalds. Chuck Norris and the Total Gym.  George Foreman and his Grills.  And of course, Suzanne Summers and the Thighmaster....  The list goes on and on.

  So my question for all of you is this:    If you were to endorse a single product already out there, what would it be?  Why? What would it say about you?

  

  • 3:20 pm
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